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Report: Heavy Metal Is Sweet Music To Guitar Makers

August 27, 2007

ABCmoney.co.uk reports: Fueled by a resurgence in heavy metal music, and its numerous dark sub-genres, Halo Custom Guitars, Inc. makes and sells evil looking instruments with bodies carved to resemble rotting flesh, distended eyeballs and bone. The demonically-themed guitars primarily find their way into the hands of death metal musicians.

Regular heavy metal music can cover the usual topics of scorn and despair, while death metal sub-genre leans heavily on growled vocals and themes such as Satanism and dark mythology.

Both are an important niche for electric guitar manufacturers like 5-year-old Halo. It sold 200 guitars its first year in business and now sells 200 to 300 a month in direct sales and another 200 per month to dealers, said co-founder Waylon Ford.

"Ever since we started making more outrageous designs, we started selling more guitars," he said. "We really owe a lot to the metal genre."

Read the entire article at ABCmoney.co.uk.

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